After 13 years in fashion design, I’m entering an exciting new chapter in my career — bringing extensive industry experience, creative expertise and a strong commercial mindset to new opportunities.

Formerly a Designer at Marks & Spencer, where I most recently led the Dresses & Skirts department, I specialise in womenswear softs and bring extensive experience across trend, product, colour and commercial design.

I’m a passionate, commercially driven designer with a sharp eye for style, detail and what makes a product desirable. I thrive on translating inspiration and emerging trends into thoughtful, relevant product, always balancing creativity with commerciality and the needs of the customer.

Throughout my career, I’ve designed with the bigger picture in mind — understanding how product, customer and commercial strategy come together to drive sales, deliver profit and grow both new and established categories. I bring not only strong creative and product expertise, but also a deep understanding of the end-to-end design process, from initial concept and research through to development and final production.